MODULE 4: Future Proofing Your Website Structured for Success: Build Your Business on the Genesis Framework MODULE 4: Future Proofing Your Website Develop a long-term design and content strategy that sets your site up for future success </div> <div class="double-break"></div> <strong>DOWNLOADS FOR MODULE 4:</strong> <a class="pdf-download" href="http://my.studiopress.com/?download_id=029d1d2ddd83ecc8206e320f37c799e9"><img decoding="async" src="https://my.studiopress.com/wp-content/uploads/spw-landing-pages-300px.jpg"/></a><a class="pdf-download" href="http://my.studiopress.com/?download_id=eef93e74c2a8dca5f7599a6485725b56"><img decoding="async" src="https://my.studiopress.com/wp-content/uploads/spw-module-4-na-300px.jpg"/></a> <div style="clear: both;"></div> <strong>WHAT WE COVER IN THIS MODULE:</strong> <ul> <li>What mobile responsiveness really means (and what it looks like)</li> <li>How to check your site to see if it’s truly mobile responsive</li> <li>How to build “cornerstone content” pages that build trust and establish authority</li> <li>When to use landing pages as part of your content mix</li> </ul> <strong>NEXT ACTIONS:</strong> <ul> <li>Download the <a href="http://my.studiopress.com/?download_id=eef93e74c2a8dca5f7599a6485725b56" target="_blank">Module 4 Worksheet</a></li> <li>Follow the recommendations in the worksheet</li> <li>Post a question for this week's live Q&A session</li> </ul> <strong>RESOURCES:</strong> <ul> <li>To learn more about creating effective landing pages — <a href="http://my.studiopress.com/?download_id=029d1d2ddd83ecc8206e320f37c799e9">download our bonus Landing Pages ebook</a>.</li> <li>If you're a “visual” person and not a “word” person — <a href="http://www.copyblogger.com/certified-content-marketers/">hire a Certified Content Creator</a>.</li> <li>How to Generate a Year’s Worth of Content Ideas — <a href="http://my.studiopress.com/?download_id= e512d2eb124ae49d902c42612fcf674e">download the audio file</a>.</li> </ul> <strong>LINKS:</strong> <ul> <li>MP3 – Audio <a href="http://my.studiopress.com/?download_id=bf3f2a3436e18e4ba73c89d5c40d7abe">Download</a></li> <li>PDF – Slides <a href="http://my.studiopress.com/?download_id=8d151afd1c991fcbfc058dda0b4cb700">Download</a></li> <li>PDF – Transcript <a href="http://my.studiopress.com/?download_id=8cfc2ce971901c4d23eb4d787c84a73d">Download</a></li> </ul> Thanks for watching the video and downloading the materials for Module 4. <strong>Q&A SESSION:</strong> Download or listen to the audio from the Q&A session with Brian Gardner and Pamela Wilson. <ul> <li>MP3 – Audio <a href="http://my.studiopress.com/?download_id= 56efc6fbbce4b2e901d63b783d806b96">Download</a></li> </ul> <!--[if lt IE 9]><script>document.createElement('audio');</script><![endif]--> <audio class="wp-audio-shortcode" id="audio-251503-1" preload="none" style="width: 100%;" controls="controls"><source type="audio/mpeg" src="https://my.studiopress.com/wp-content/uploads/audio/SPW-070915-QA4.mp3?_=1" /><a href="http://my.studiopress.com/wp-content/uploads/audio/SPW-070915-QA4.mp3">http://my.studiopress.com/wp-content/uploads/audio/SPW-070915-QA4.mp3</a></audio> <div style="margin-top: 60px;"></div> <strong>Q&A RESOURCES:</strong> <ul> <li><a href="https://blog.kissmetrics.com/ab-testing-introduction">A Beginner’s Guide To A/B Testing: An Introduction</a></li> <li><a href="http://www.copyblogger.com/professional-writers/">Are You a Talented Professional Writer? Read This …</a></li> <li><a href="http://www.wpbeginner.com/beginners-guide/what-is-the-difference-between-posts-vs-pages-in-wordpress/">What is the Difference Between Posts vs. Pages in WordPress</a></li> </ul> </div></div></article></main></div></div> <div id="footer-cta" class="clearfix"> <div class="wrap small-cta"> <section id="text-30" class="widget widget_text"><div class="widget-wrap"> <div class="textwidget"><div class="copy"><h2><em>Ready to get started?</em> Create a site or shop for themes.</h2> </div><div class="buttons"><a href="https://www.studiopress.com" class="button button-primary">Explore Genesis Products</a><a href="https://www.studiopress.com/wordpress-hosting/" class="button button-primary">Genesis + Hosting</a></div></div> </div></section> </div> </div> <div id="footer"> <div class="wrap"> <h2 class="genesis-sidebar-title screen-reader-text">Footer</h2> <div class="footer-copy"> <!--[if gte IE 9]><!--><svg version="1.1" id="Layer_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 420 40" style="enable-background:new 0 0 420 40;" xml:space="preserve"> <style type="text/css"> .st0{fill:#263238;} .st1{fill:#0066CC;} .st2{fill:#CFD8DC;} </style> <title>StudioPress</title> <rect class="st0" width="18" height="39"/> <rect x="21" class="st1" width="19" height="18"/> <rect x="21" y="21" class="st2" width="19" height="18"/> <path class="st0" d="M70.5,28.3c0,0,3.6,3.5,8.4,3.5c2.5,0,4.9-1.3,4.9-4.1c0-6-15.8-5-15.8-15.2c0-5.6,4.8-9.7,11.2-9.7 c6.6,0,10,3.6,10,3.6l-2.6,5c0,0-3.2-2.9-7.4-2.9c-2.8,0-5.1,1.7-5.1,4c0,5.9,15.8,4.5,15.8,15.2c0,5.3-4.1,9.8-11,9.8 c-7.5,0-11.6-4.6-11.6-4.6L70.5,28.3z"/> <path class="st0" d="M106.4,8.6h-9.6V3.4h25.5v5.2h-9.8v28.3h-6.1V8.6z"/> <path class="st0" d="M131,3.4h6.1v21.5c0,4.5,2.9,7,7.4,7s7.5-2.5,7.5-7.1V3.4h6.1v21.5c0,7.5-5.4,12.6-13.5,12.6 s-13.5-5.1-13.5-12.6V3.4H131z"/> <path class="st0" d="M168.5,3.4h10.3c10.3,0,16,6.1,16,16.7s-5.7,16.8-16,16.8h-10.3V3.4z M178.5,31.7c6.8,0,10-4,10-11.6 c0-7.5-3.3-11.5-10-11.5h-3.9v23h3.9V31.7z"/> <path class="st0" d="M204.7,3.4h6.1v33.5h-6.1V3.4z"/> <path class="st0" d="M236.7,2.8c9.9,0,15.9,7.5,15.9,17.1c0,9.9-6.1,17.6-15.9,17.6c-9.9,0-16.1-7.7-16.1-17.6 C220.6,10.3,226.8,2.8,236.7,2.8z M236.7,31.9c6.1,0,9.6-5.1,9.6-12c0-6.6-3.5-11.5-9.6-11.5s-9.8,4.9-9.8,11.5 C226.9,26.8,230.6,31.9,236.7,31.9z"/> <path class="st0" d="M261.4,3.4h12.9c6.3,0,10.7,4.4,10.7,10.9s-4.4,11-10.7,11h-6.8v11.6h-6.1V3.4z M273.2,20.1 c3.5,0,5.6-2.3,5.6-5.8c0-3.4-2.1-5.7-5.5-5.7h-5.8V20h5.7V20.1z"/> <path class="st0" d="M292.6,3.4h10.8c3.6,0,5.3,0.3,6.8,0.9c3.4,1.5,5.5,4.7,5.5,9.2c0,4-2.1,7.7-5.7,9.2v0.1c0,0,0.5,0.5,1.1,1.7 L318,37h-6.8l-6.7-12.5h-5.9V37h-6.1V3.4H292.6z M304.2,19.1c3.3,0,5.3-1.9,5.3-5.3c0-3.2-1.4-5.2-6.1-5.2h-4.6v10.5H304.2z"/> <path class="st0" d="M326.1,3.4h20.1v5.2h-14v8.8h11.3v5.2h-11.3v9h14.7v5.2h-20.8L326.1,3.4L326.1,3.4z"/> <path class="st0" d="M357.5,28.3c0,0,3.6,3.5,8.4,3.5c2.5,0,4.9-1.3,4.9-4.1c0-6-15.8-5-15.8-15.2c0-5.6,4.8-9.7,11.2-9.7 c6.6,0,10,3.6,10,3.6l-2.6,5c0,0-3.2-2.9-7.4-2.9c-2.8,0-5.1,1.7-5.1,4c0,5.9,15.8,4.5,15.8,15.2c0,5.3-4.1,9.8-11,9.8 c-7.5,0-11.6-4.6-11.6-4.6L357.5,28.3z"/> <path class="st0" d="M387.2,28.3c0,0,3.6,3.5,8.4,3.5c2.5,0,4.9-1.3,4.9-4.1c0-6-15.8-5-15.8-15.2c0-5.6,4.8-9.7,11.2-9.7 c6.6,0,10,3.6,10,3.6l-2.6,5c0,0-3.2-2.9-7.4-2.9c-2.8,0-5.1,1.7-5.1,4c0,5.9,15.8,4.5,15.8,15.2c0,5.3-4.1,9.8-11,9.8 c-7.5,0-11.6-4.6-11.6-4.6L387.2,28.3z"/> </svg> <!--<![endif]--><!--[if lte IE 8]><span class="logo"></span><![endif]--><p>© 2025 WPEngine, Inc.</p><p id="legal-disclaimer" class="disclaimer">WP Engine is a proud member and supporter of the community of WordPress® users. 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